PowerPro Marketing Concept

PRODUCT

· Carbon Fiber dynamic insole Customized or Prefabricated

· Can be sold as a flat footplate / custom orthotic or insole of shoe placed on top

· Can be sold as fully customized to the users foot / cast or scan of foot

· Can be produced with varying degrees of flexibility best suited for the user

· Can be heat modified for any necessary adjustments to increase the effectiveness of the orthotic

· Ultra-lightweight and thin

· Designed to fit snuggly in any shoe

BENEFITS / INDICATIONS

· Increased energy levels (less fatigue)

· Increased velocity 

· Increased propulsion

· Less fatigue … orthotic absorbs and releases energy thereby less energy expended by user

· Improved stability (balance orthotic) and alignment 

· Aid in recovery from injury 

· Increases foot speed and creates a smoother gait

· Stair climbing aid

· Decreased stress on feet

· Unload painful pressure points

· Arch support

· Reduce heel pain

· Reduce excessive range of motion at forefoot

· Turf Toe

· Forefoot pain, forefoot capsulitis, forefoot bursitis, metatarsalgia, hallux limitus, hallux rigidus, forefoot callus, Morton’s neuroma, Freiberg’s infraction, arch paid, metatarsal fractures, cuboid syndrome, arthritis of the foot, sesamoiditis, sesamoid fractures, toe pain, big toe joint pain, Achilles tendonitis, stress fracture, fracture and sprains, gout, Lisfranc’s fracture/dislocation

· Lots of running injuries are aggravated by bending of the toes. Plantar plate sprains, sesamoiditis, and Morton’s neuroma all get irritated when you bend the toes too much while you run. If you have any of these condition’s it may help if you add some stiffness to your running shoe.

· If you have extra flexible unstable shoes and you add carbon inserts it will make them a lot more stable. 

TARGET MARKETS

· Athletes

· General public

· Workers who are on their feet all day (Nurses, Construction, Retail, etc.)

· Military

· Outdoor recreation

· Elderly

· Workout industry

· Hunting

CUSTOMIZATION METHODS

· Scanning via iPhone scanning application 

· Scanning via Structure scanner via iPad

· Scanning via any other 3rd party scanning application

· Plaster of fiberglass negative cast of foot

· Foam box impression